A desktop app re-imagining live film screening experiences enhanced through shared group activities and discussions in an intimate, online environment
Design a third-party desktop web site or desktop app where the community can celebrate shared stories together through communal and authentic experiences.
View the Creative Jam brief. Netflix invests in creating and giving a platform to stories that connect people and cultures from around the world. How might we help families and friends utilize this platform and share their experience with content such as series, television shows, and movies they love?
Highlight Favourite Moments & Generate Discussion
Create Anticipation With Watch Parties
Watch Content with Family & Others Remotely
48 hours (2020)
Find A Movie Screening
View movie screenings by day, week, or month
Set reminders for movie premieres
No app registration so you can go straight to movie-watching
Get Hyped Before The Movie
Set up a nickname and enter the movie screening
Screeningings have a max of 30 viewers for intimate discussions
A tutorial will teach you how to use the interface
Chat with others before the movie begins
Stay Engaged During The Movie
Discuss prompts as the movie unfolds
Like and dislike moments
See what others think with real-time polls
Rate the movie and head to the post-movie discussion
Get Into It After The Movie
Side Summary Panel:
Watch the most liked and disliked scenes
Review poll results
Recap on the movie discussions
Main Discussion Panel:
Reply to movie prompts to start a discussion
Reply to other movie viewer's comments
Like other's comments
Here is where we begin working the problem: how can we create a unique experience for movie lovers? We started by writing down key takeaways from the prompts list provided to us in the design brief so we could get a better understanding of what we needed to accomplish. In the next slides we ask ourselves who our target audience is, what aspects of film make us excited, and how this could be organized in an application. Click the images below to view full descriptions of our thinking process.
How we did it.
Google Jamboard, Drive, Doc
After independently looking over the design brief, our team immediately determined our schedule for the 48-hour deadline. We video called each other on FB Messenger and opened a Google Jamboard to virtually discuss initial thoughts and scheduling ideas.
How can users go about using our application? We assigned flows to each other to work on independently and then we came together to discuss our solutions. Click the images below to view full descriptions of our thinking process.
Movie discussions became the main goal for our app therefore we searched for movie discussion forums/groups that already existed.
Too many chat/thread categories like summer movies, anime, action, etc.
Too many chats with no replies. Creates a 'dry' environment that discourages discussion
We liked how there was a sense of community by listing usernames with the most reacts and posts
Users can follow other users
Users can earn trophies
After establishing our user flows, we spent 15 minutes to independently sketch how these flows might look like in our application. After the 15 minutes we came together to discuss our findings and continued to iterate the sketches as a group.
The dark theme resembles the darkness in a movie theatre. Our monochrome theme also allows the colourful film posters and trailers to be the focus of the interface. A yellow accent colour was chosen to establish visual hierarchy.
Entering a movie screening
Post Movie Discussion
The Lightbulb Moment
After brainstorming and letting all our thoughts out, a solid vision started to form. The following slides show our last stages of our ideation, target audience, and system map. Click the images below to view full descriptions of our thinking process.
ReelTime's 48 hour deadline was challenging and rewarding. My team and I have never turned a project around so fast but through this tight deadline we learned an important lesson: always refer back to the design brief and prioritize what needs to get done. There were other features we wanted to include in our project, however, given our tight deadline we needed to be realistic. We evaluated what features were essential and what were optional based on our objectives in the design brief.
For the future:
Provide the option for users to close chats/polls if they don't want to participate
Give users the ability to watch a private screening
Include a profile page where users can review their digital movie tickets